Let’s talk about how to write an informative review that people want to read.
Any good product review should answer some basic questions for your readers, starting with 5 W’s
- Who can use this product and who would enjoy this product?
- What is the product? Give as full a description as you can.
- Where can this product be used ? You may not always need to answer this one.
- When can this product be used ? Again, you may not need to answer this one, but it could come in handy if you are reviewing a product that hasn’t yet been released or is situationally-based.
- Why should readers want to buy this product?
- How can it make their lives better/easier/what problem will it solve for them? How can this product be purchased /go a little more in-depth talking about how this product is a must-have for your readers
ALWAYS make sure you answer the basics in any product review you write. Don’t leave people with questions.
- As a blogger, you’ve created a platform for yourself where you can write whatever you want and you have no boss. Generally speaking, bloggers aren’t beholden to anyone,except,perhaps, your readers. Thus you owe it to your readers to write an honest product reviews.
For example if I am reviewing a beauty product like foundation i need to explain a few points about it :
Scent: Scented,unscented,smells like a chocolate,etc.
Colour: Description, undertones(suitable for warm,cool or neutral),highly pigmented,etc.
How it looks on the skin: Powdery, matte, dewy, natural, cakey, etc.
Longevity: How long the product lasts on the skin, whether it stays on strong or fades off during the day, etc.
Results: For makeup – how it looks like at the end of the day, if it’s still on the skin, if base makeup oxidised, etc. For skincare – what’s the difference on the skin after 4-6 weeks, etc.
Ingredients: This wasn’t a popular addition when beauty blogs first came along. However, more and more readers are requesting lists of ingredients. People are educating themselves with what’s in the products they’re applying on their skin and it’s a good thing. I find that if it’s difficult to photograph the ingredients list, it’s best to type them out even though the spelling of the words will drive you nuts.
Pros and cons: What you like about the product, what you don’t like about it. There’s almost always something you may not like about a product, no matter how small.
Price: The retail price of the product (if there’s a sale going on at the time of writing at a particular store, readers will appreciate the heads up, so do write the sale price down as well and when it ends).
Availability: Where can your readers buy the product? Usually local retailers are mentioned first then international ones if available.
Remember: The things you consider to be negatives might be exactly what someone else wants. An honest review doesn’t necessarily mean you will sell fewer products but an honest review WILL help you build more trust between you and your readership.
Take quality images
If you’re going to write a good beauty product review, you’re going to need to include quality images so that people know what you’re talking about.
Include a call to action
Do you want readers to purchase the item you are reviewing? If so, make sure to use a call to action to tell them to buy the product. Your call to action can be something as simple as using a phrase like, “Click here now to buy this product,” at the end of your post. Some people use graphics that say, “Buy Now.”
If you’re writing about a product that can be purchased from Amazon, you can use a Buy from Amazon.com button in the end of your post.
Always make it as easy as possible for people to make a purchase.
After you post the review promote your review on social media
Promote, promote,promote! After writing a product review you must promote your post on social media. Twitter, Facebook ,Instagram,Youtube and Pinterest are all can’t miss sites!
Be sure to tag the brand in your social media posts and use their hashtags when applicable.
Promote your own posts to try to get them in front of as many eyeballs as possible! (More eyeballs=more money!)